Advertising Choices in Men's magazines

Could anyone out there expain to me the marketing thoughts behind some of the cologne ads I see in magazines like Men's Health?

I don't feel inclined to buy a scent that is shown by having a man wearing tight black clothing look deeply into my eyes. The only thing that I think is, "Man, there must be a lot of gay men out there reading this magazine..."

In another ad, a man is shown in a ruffled shirt and his chest is exposed showing off his black, curly, chest pubes. To top it off, they must have sprayed some fake sweat on him. SEXY!!!! I would buy that cologne in a second to go with my ruffled shirt collection.

The underwear ads are just as bad. Why can't they just use some barely clothed women getting on some average looking guys in these ads? That would be a lot more enticing to me. Oh well, maybe after I finish my marketing class this semester I will understand why this trend persists.